Why are we obsessed with matcha?

Have you noticed the world going crazy for #matcha lately? Or better – the world portrayed through the eyes of Instagram. Surely, you must have noticed how wellness bloggers and celebrities use #matcha for their stories as often as bikini models use #puppyface filters. Personally, I feel like it’s the only thing I see on Instagram. It’s all about beautiful people drinking matcha teas, lattes and smoothies before going to yoga, then adding it to foods and drinks after their workouts. Basically this #superfood has become an essential part of human survival, at least virtually speaking. Because for those of us who don’t live in the US, and are not as fabulous Instagram-wise, matcha seems like a foreign concept. I live in Europe. Specifically – in France, and here we drink normal teas, and we eat baguette with cheese while watching #matcha stories, and wondering: “What the F is this magic green potion all about? Does it really save lives?”

Is it a newcomer on the french scene? 

IMG_8685France is probably one of the most untrustworthy countries out of all of Europe. Especially when it comes to following overseas trends and allowing foreign products to enter the home market. We usually wait until such products get tested, used and abused overseas, and only if nobody dies out of poisoning, we will cautiously introduce them, one store, one city, at a time. You think I’m joking, but I swear that I have never seen matcha tea in any menu in any French café I’ve ever been to. Unless I hang out in the wrong places of course. I’ve even tried to buy a pack at a local Parisian tea store, but the sales guy was puzzled – he didn’t know what I was talking about. So when Kiss Me Organics contacted me asking for my postal address, because they enjoyed my blog and wanted to send me a free Matcha Kit to try out, first of all, I was flattered, and second of all, I was a little too excited. For a moment I felt like I was one of those cool Californian bloggers with +50K followers, who lives in a fabulous crib on the beach, and who obviously films her matcha ceremony every morning.

What is it exactly ?

Matcha is a powdered green tea used in traditional Japanese tea ceremonies. It is said to be the ultimate mental and medical remedy. Well, if it helps my health in any way – sounds good to me!

How to make it ?

You’re supposed to put one spoon of matcha in a bowl, then add 70°C water, and mix it with a special bamboo whisk (chasen). You have to whisk it until you get a creamy consistency and bubbles. And I must admit, that I have whisked and whisked again, until my arm was hurting, but I couldn’t get any froth out of it. I repeated the process a few times, until I finally produced a foamy-looking Instagram-worthy cup of matcha. Indeed, this process does take more practice and patience than I’ve expected, but once you’re good at it, you can’t help but whisk your matcha every morning.

What are its Health Benefits?

  1. Matcha provides 5 times as many antioxidants as any other food. Antioxidants are the body’s defence agents, helping to fight against infections and disease, such as cancer.
  2. Matcha has been used for centuries by Buddhist monks during mediation because it contains the amino acid L-Theanine, which relaxes the body while maintaining the alertness of the mind.
  3. Consuming matcha daily gives you an energy boost without any side-effects, such as nervousness and hypertension.
  4. It has shown to increase metabolism; helps to burn calories four times faster than average.
  5. It  fortifies the immune system.
  6. Has a positive effect on cholesterol.

IMG_8617If you want good quality you should pick ‘Ceremonial Grade’, as it is the highest quality matcha. You can also identify the quality of your matcha by its colour – the greener and more vibrant the colour, the higher the quality. Of course by picking ‘organic’ you can’t go wrong, as it will be chemical-free and natural.

I am truly becoming a matcha enthusiast after trying out Kiss Me OrganicsCeremonial Grade matcha. Although, all good things should be consumed in moderation. I consume one cup a day – early in the morning. It gives me a healthy boost. I am also very curious about the Matcha Nespresso Capsules, as I’m often in a rush in the morning, and using capsules could be quick and handy.

To research in-depth information about matcha I’ve used various websites, such as naturallivingideas.com and the telegraph.com, in order to give you a better overview about the properties and health benefits of this product. This post is meant for educational purposes only, and one must consult a doctor, especially if pregnant, nursing or having a medical condition, before taking up a daily habit of tea consumption.

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Your Soulful Guide is Julsie Nova - a Certified Life Coach, Clinical Hypnotherapist and Yoga Teacher. Her journey into helping others started with the launch of @YourSoulfulGuide - an Instagram account which has gained thousands of followers throughout the years, meant to inspire readers to reflect, heal and transform themselves. Although Julsie has been deeply spiritual since early childhood, she became truly committed to this path at the age of 27, when she finally recognised her sensitivity as her strength. She holds a Coaching and Hypnotherapy Certification from Manchester College of Coaching and Hypnotherapy (MCCH) in the UK, a 200 hour Hatha Yoga Teacher Training from Zuna Yoga in Bali and a 60 hour Yin Yoga Training from Shanti Bliss in Spain. She combines her acquired knowledge in therapy and yoga with her intuitive gift in order to help individuals get connected to their Soul - guiding them towards deep relaxation, release of anger and anxiety, as well as self-healing of deeply rooted traumas, fears and phobias. Through her blog posts, yoga classes, guided meditations, workshops and intuitive hypnotherapy sessions Julsie helps individuals to restore their mind, body and soul balance, as well as to uncover the healer or guru that lives within each and every one of us.

One thought on “Why are we obsessed with matcha?

  1. This was an good read. It made me really appreciate my morning routine and kinda want to change it up and go back to my Matcha tea instead of coffee. I’m a little, LITTLE, guilty of the “Matcha fad” seeing as I’m a Cali guy but I’ve never been a fad follower. I heard about the health benefits and that’s what sold me on it.

    I actually kind of forgot how many great things about it there were so this was a great reminder. I’ll definitely be looking to try some from Kiss Me Organics.

    Like you, I’m all about healthy. All I consume should further benefit my mind, body and spirit. So, thank you very much for this. Well written, engaging, hints of humor; a well balanced article that both informs and captivates.

    It’s also east to see how you went from curiosity in the beginning to understanding at the end.

    Liked by 1 person

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